Press Release – For Immediate Release
Austreme has been granted a patent of its brand discovery mechanism
(April 23, 2018 – Hong Kong) Austreme has been successfully granted a patent for its brand discovery mechanism, which is adopted in their SiteInspect Web Content Monitoring service to help acquirers, payment service providers, banks and brand owners discover potential IP infringing products sold by online merchants. This patented technology effectively discovers and identifies brands, reducing the human resources required to manually inspect brands, and allows Austreme to process tens of millions of website analyses at high capacity.
“With more awareness and resources investing in risk management of online transactions coming with the dramatic growth of online consumption, today’s merchant monitoring service is growing increasingly competitive with the introduction of new market players and new technologies almost daily. Our patent qualification protects and differentiates our world class technology from our competitors,” said Terence Chau, the Director of Austreme.
Chau added, “From inventing the world first transaction laundering detection technology in 2010, Austreme always invests to serve clients with exclusive and leading technologies in the industry. The patent qualification has proved the innovation and uniqueness of our technology enjoyed by our clients all over the world. It has also remarked a milestone of Austreme’s development and asset value. We will continue with our machine learning and AI development to serve the market needs.”
About SiteInspect Web Content Monitoring Solution
SiteInspect is an exclusive solution designed for card schemes, acquirers and payment service providers to observe and examine the products, services and general content classification of merchant websites. SiteInspect assists in uncovering prohibited goods/services and suspicious content that is strictly prohibited by card system policies, such as the Visa Global Brand Protection Program (GBPP) and MasterCard Business Risk Assessment and Mitigation (BRAM), and local laws. With SiteInspect, risk management officers can gain an accurate interpretation of merchant websites and be able to ensure that merchant websites are in compliance with associated policies.
Its sustained web-crawling system slips through websites and identifies the brands, products and categories the website genuinely identifies as, as opposed to what the merchant them self describes. SiteInspect also detects any malware or phishing, to prevent it from obtaining users’ confidential data.
Austreme is an industry leader in forensic fintech, helping acquirers, payment service providers and brand owners monitor and detect online merchants’ illegal and brand-damaging transactions under international card associations’ global brand protection program. We provide a wide range of financial risk management services for customers globally, specializing in big data analytics, anti-transaction laundering, online store illegal content monitoring and merchant onboarding.